Pure Ayre appeared on the popular TV show Shark Tank in 2011, promising a revolutionary solution to household odors. The product, a plant-derived odor eliminator, claimed to be completely safe, non-toxic, and more effective than other home deodorizers. But does Pure Ayre truly live up to its claims?

This article delves into what Pure Ayre is, its ingredients, effectiveness, the controversy surrounding the product, and whether it's a worthy investment for your home.

What is Pure Ayre?

Pure Ayre is a natural odor eliminator that comes in a spray bottle. Its primary selling point is its ingredient list. Unlike many odor eliminators that mask smells with heavy fragrances, Pure Ayre claims to neutralize odors at their source. The company states that its proprietary blend of plant-derived enzymes and essential oils targets and eliminates odor-causing molecules. It was marketed as safe for use on various surfaces, including fabrics, carpets, and around pets and children.

Pure Ayre's Ingredients

The exact formula of Pure Ayre is not publicly disclosed. Their website lists the following ingredients:

• "Food-Grade" Enzymes: While the exact enzymes are unknown, the company claims they break down odor-causing molecules.
• Essential Oils: Used to provide a mild, natural fragrance.
• Water: The base ingredient for the solution.

Does Pure Ayre Work?

There are mixed reviews on Pure Ayre's effectiveness. Some users swear by the product, praising its ability to eliminate strong odors like pet urine, smoke, and cooking smells. However, independent testing and a significant number of negative reviews raise doubts about Pure Ayre's efficacy compared to other odor elimination products on the market.

The Shark Tank Controversy

While Pure Ayre initially secured a deal on Shark Tank, the investment later fell through. In a follow-up interview, Kevin O'Leary, one of the "Sharks", claimed that after due diligence, they discovered the odor elimination technology wasn't unique or as effective as presented. This sparked controversy and raised questions about the product's claims.

Pros and Cons of Pure Ayre

Here's a quick breakdown of Pure Ayre's potential advantages and disadvantages:

Pros:

• Natural ingredients: May be preferred by those looking for non-toxic odor solutions.
• Pleasant, subtle scent: Doesn't overpower with artificial fragrances.
• Versatile: Can be used on various surfaces and fabrics.

Cons:

• Questionable effectiveness: There's no strong evidence to support its superiority over other odor eliminators.
• High price point: Pure Ayre is often more expensive than comparable products.
• Limited availability: It can be harder to find than mainstream odor eliminators.

Alternatives to Pure Ayre

Numerous other odor elimination options exist, offering various benefits:

• Baking Soda: A cheap, readily available natural odor absorber.
• Vinegar: Its acidity helps neutralize various odors.
• Enzyme-Based Cleaners: Specifically formulated for pet urine and biological stains.
• Activated Charcoal: Highly absorbent material for trapping odors.
• Commercial Odor Eliminators: A wide range exists with varying price points.

Conclusion

Pure Ayre may be an option for those seeking a natural odor eliminator with a mild scent. However, its limited availability, high price, and questionable effectiveness compared to alternatives make it a less than ideal choice for many. It's essential to weigh the pros and cons before investing in Pure Ayre.

References

• Pure Ayre Official Website: https://pureayre.com/
• Amazon Customer Reviews: Pure Ayre 
• Shark Tank Follow-up - Why Kevin O'Leary Backed Out: